Introduction
This Cookie Policy explains the types of cookies and other tracking technologies that may be placed on your device when you visit toptrumps.com, our UK Shopify-powered online store.
Our website is powered by Shopify. Shopify may place cookies on your device when you visit our storefront to support website functionality, checkout, security, analytics, and other services.
This policy is based on information made available by Shopify about the cookies and similar technologies it uses. It should be read alongside our Privacy Policy.
What Are Cookies?
A cookie is a small amount of information that is downloaded to your computer or device when you visit certain websites. Cookies make your browsing experience better by allowing the website to remember your actions and preferences, such as login information, shopping basket contents, language, and region selection.
This means you do not have to re-enter this information each time you return to the site or browse from one page to another.
Cookies also provide information on how people use the website, for example whether it is their first time visiting or whether they are a frequent visitor.
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Session cookies expire when you close your browser.
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Persistent cookies remain on your device until they expire or are deleted.
What Cookies Do We Use and Why?
Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, cookies may be used for the duration of a session to keep track of information when completing forms or moving through checkout.
We also use functional cookies to remember choices you have made or information you have provided, such as language, region, or other preferences. This allows us to tailor your website experience to your preferences.
Shopify and our website may use reporting and analytics cookies to collect information about how visitors use the website and how often. This helps us understand how our website is performing and make improvements to your browsing experience.
Advertising cookies may be used to tailor marketing to you and your interests and to provide a more personalised service in the future. These cookies may remember that you visited our website and this information may be shared with third parties, such as advertising partners.
Social media and content cookies may be placed by social media plugins and tools that provide or improve content on a website, such as video players, social sharing tools, or comment functionality.
Cookie Types
Required Cookies
Necessary for the website to function properly, including logging in, adding items to your basket, and completing checkout.
Personalisation Cookies
Store details about your actions and preferences to personalise your next visit to the website.
Marketing Cookies
Used by our partners, including Shopify and us, to optimise marketing communications and show ads on other websites.
Analytics Cookies
Help us understand how you interact with the website so we can identify areas to improve.
Merchant Storefront Cookies
When merchants use Shopify to power their online stores, Shopify places the following cookies for visitors to those stores. These are relevant to toptrumps.com as a Shopify-powered storefront.
Cookies Necessary for the Functioning of the Store
| Name |
Description |
Duration |
_shopify_essential |
Contains essential information for the correct functionality of a store such as session and checkout information, and anti-tampering data. |
1 year |
_shopify_test |
Used to check cookie capabilities on the client. |
1 minute |
_tracking_consent |
Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. |
1 year |
cart |
Contains information related to the user's cart. |
2 weeks |
cart_currency |
Used after a checkout is completed to initialise a new empty cart with the same currency as the one just used. |
2 weeks |
discount_code |
Stores a discount code received from an online store visit with a URL parameter for use at the next checkout. |
Session |
localization |
Used to localise the cart to the correct country. |
2 weeks |
login_with_shop_finalize |
Used to facilitate login with Shop. |
5 minutes |
shopify_pay |
Used to log in a buyer into Shop Pay when they come back to checkout in the same store. |
1 year |
sk_session |
Authenticates the buyer's session with the Storefront Agent iframe service so the chat experience can resume across page loads on the merchant's storefront. |
7 days |
storefront_digest |
Stores a digest of the storefront password, allowing merchants to preview their storefront while it is password protected. |
1 year |
Reporting and Analytics
| Name |
Description |
Duration |
_landing_page |
Captures the landing page of a visitor when they come from other sites. |
2 weeks |
_orig_referrer |
Allows merchants to identify where people are visiting from. |
2 weeks |
_shopify_analytics |
Contains analytics data for buyer surfaces such as the storefront or checkout. |
1 year |
_shopify_s |
Used to identify a given browser session/shop combination. Duration is a 30-minute rolling expiry from last use. |
30 minutes |
_shopify_y |
Shopify analytics. |
1 year |
shop_analytics |
Contains the required buyer information for analytics in Shop. |
1 year |
Marketing
| Name |
Description |
Duration |
_shopify_marketing |
Contains marketing data for buyer surfaces such as the storefront or checkout. |
1 year |
User Preferences
| Name |
Description |
Duration |
shopify_override_user_locale |
Used as a mechanism to set user locale in admin. |
1 year |
Shop.app Cookies
When visitors load Shop.app, Shopify places the following cookies.
Cookies Necessary for the Functioning of Shop.app
| Name |
Description |
Duration |
_shop_app_essential |
Contains essential information for the correct functionality of Shop.app. |
1 year |
privacy_signal |
Remembers a user's privacy choices about cookies and online tracking, especially for marketing and advertising, based on the user's regional privacy laws. |
1 year |
Reporting and Analytics
| Name |
Description |
Duration |
_shop_app_analytics |
Contains analytics data for Shop.app. |
1 year |
Shopify.com Cookies
Shopify uses the following cookies across the merchant experience, including shopify.com, account.shopify.com, and admin.shopify.com.
Cookies Necessary for the Functioning of Shopify Sites
| Name |
Description |
Duration |
__Host-_identity_session_same_site |
Merchant authentication: Identity session cookie. |
Session |
__Host-_merchant_essential |
Merchant authentication: merchant essential cookie. |
Session |
_identity_session |
Merchant authentication: Main session cookie for Identity authentication. |
2 years |
_master_udr |
Permanent device identifier. |
Session |
_merchant_essential |
Contains essential information for the correct functionality of merchant surfaces such as the admin area. |
1 year |
_secure_admin_session_id |
Used to store session ID in core for authentication of legacy admin. |
12 weeks |
_secure_admin_session_id_csrf |
Used to store session ID in core for authentication of legacy admin. |
12 weeks |
_shopify_essential_ |
Contains an opaque token that is used to identify a device for all essential purposes. |
1 year |
_shopify_test |
Used to check cookie capabilities on the client. |
1 minute |
privacy_signal |
Remembers a user's privacy choices about cookies and online tracking, especially for marketing and advertising, based on the user's regional privacy laws. |
1 year |
Reporting and Analytics
| Name |
Description |
Duration |
_landing_page |
Captures the landing page of a visitor when they come from other sites. |
2 weeks |
_merchant_analytics |
Contains analytics data for the merchant session. |
1 year |
_orig_referrer |
Allows merchants to identify where people are visiting from. |
2 weeks |
_shopify_s |
Used to identify a given browser session/shop combination. Duration is a 30-minute rolling expiry from last use. |
30 minutes |
_shopify_y |
Shopify analytics. |
1 year |
Third-Party Cookies, Pixels and Tags
Shopify and our website may use pixels and tags from third parties, which may in turn place cookies. These technologies support site security, analytics, advertising, social media features, and embedded content.
Cookies Necessary for the Functioning of the Sites
| Third Party |
Description |
Privacy Policy |
| Cloudflare |
Shopify uses Cloudflare Network as a Service for edge routing. |
Cloudflare Privacy Policy |
Managing Your Cookie Preferences
When you first visit our website, you will see a cookie consent pop-up. This explains that we and our partners, including Shopify, use cookies and similar technologies to personalise your experience, show you relevant ads, and perform analytics.
We will not use optional cookies for personalisation, marketing, or analytics unless you choose to accept them. You can accept or decline these cookies and save your choice at any time.
Some cookies are used to remember your privacy choices and consent preferences, including your choices relating to analytics, marketing, and personalised advertising in accordance with applicable privacy laws.
Cookie and Privacy Preferences
You control your data. You can choose which categories of cookies to allow:
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Required Cookies: Necessary for the website to function properly, including logging in, adding items to your basket, and completing checkout.
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Personalisation Cookies: Store details about your actions to personalise your next visit to the website.
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Marketing Cookies: Used by our partners, including Shopify and us, to optimise marketing communications and show you ads on other websites.
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Analytics Cookies: Help us understand how you interact with the website so we can identify areas to improve.
Please note: You can manage or block cookies through your browser settings. Blocking required cookies may affect how the website works and may prevent you from using certain features.
Browser Cookie Settings:
Cookie Expiry
Some cookies are session cookies, which expire when you close your browser, while others are persistent cookies that remain on your device until they expire or are deleted.
Most cookies used on this website will expire between 30 minutes and two years from the date they are downloaded to your device, unless deleted earlier through your browser settings.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes to our website, technology, Shopify services, or legal requirements.
Any updates will be posted on this page with a revised “Last updated” date.
Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact us through our website at https://toptrumps.com/pages/contact
